Threat Shark A/V: 1 and 1 #3

15 Sep

Today we’re going to take a look at a salute to originality and independence and the exact opposite.

A slight lead up to this first one. I lived in Germany for a little while, and the Beatsteaks were one of my favourite discoveries. On top of them being great, they’re fans of Joe Strummer, a great man. He passed away a few years ago, and a few punk bands have done tributes. This is one of them, with a sweet video, in both uses of the term.

With the first couple of strums reminiscent of London Calling and many other hidden references in a tribute song, these guys are layer on the tribute here. On top of that, the video has a good-vs-evil plot, which I’m always a fan of, with a great lead character. And he’s dressed like a pirate and there may be a sword fight.

Then there’s things like this out there:

Nothing here is authentic or original or anything less then planned out by a marketing team. Ok, so it may be intended to be an ad, but it cloaks itself in a music video, and therefore, I’m using it. If nothing else this shows how corporations mimic culture in order to sell people products or concepts. The song is from some corporate ad library and the band was put together by marketers as a way to give the song authenticity. They don’t actually play the song, they just learned it so they could act it as a band on TV. Hope it was a good pay cheque.

Bye, Kergin

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